The Firm
Thought that becomes action.
Ginosía is inspired by Aristotle's philosophy of praxis — the only form of knowledge that changes the world: not pure theory, not blind execution, but thought that becomes action.
For two thousand years it has been the distinction that separates those who see the future from those who truly build it. This is our essence.
The Founding Partner
Founding Partner & CEO
Andrea Di Fonzo
25+ years across agency leadership, marketing, media and digital transformation.
C-suite advisory. Former CEO of Publicis Media and Chief Digital Officer at WPP Media. Board member of IAB, Audiweb, Audicom and Auditel.
Lecturer at Bologna Business School.
The only executive who has led strategy, managed P&Ls at scale, built AI-native workflows and kept direct CEO relationships across industries and geographies.
The firm is built on this convergence.
The Origin
Where the name comes from.
There is a Greek word, gnosis, meaning knowledge. Not information, not data: the kind of knowing that becomes choice. It is the knowledge the Greeks never divided from action — the one that, for Aristotle, is not complete until it turns into a gesture.
And there is a town, Ginosa, set above the ravines, in Apulia, province of Taranto. It is where my father comes from, and with him the name I carry. A precise point on the earth: an origin you do not choose and do not forget.
Ginosía is born where these two rivers meet — knowledge that wants to become action, and the root that gives it ground to stand on. Knowledge without roots stays vague. Roots without knowledge stay still. Here, the two hold each other.
This is why a decision firm carries this name. Because thinking is not the destination: it is the place we start from. And because every decision, to carry weight, must know where it comes from.
Andrea Di Fonzo